NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
As the tourism and hospitality industry enters a post-pandemic recovery and growth phase, the competitive landscape has shifted significantly. The advantage no longer lies solely in facilities, service offerings, or pricing policies, but increasingly depends on the ability to tell a compelling story…
By 2026, the hospitality industry will no longer be discussing "digital transformation" as a future-oriented concept. Digital transformation has become a vital operational and communication foundation for all hotel business models. While the budget accommodation segment…
Having explored the first four articles in our "Decoding Hotel Product Strategy" series, we have successively dissected common "bottlenecks" in the development of hotel and resort products in Vietnam. These range from a lack of clear product differentiation to incorrect positioning…
In the service industry, there's a silent yet damaging paradox that many investors and managers inadvertently overlook: customers rarely leave you because of price; they leave due to uncertainty about the experience. High prices might make guests hesitate, but it's the instability in…
In the highly competitive world of hospitality, the glittering stars on a hotel's sign are not merely symbols of luxury, but also a silent promise to guests of a commensurate experience. Each star is a testament to service quality, sophistication in…
In the complex symphony of the hospitality industry, each strategic element is like a note in a grand composition – a single wrong note can throw the entire melody out of tune. Among these, market segment positioning and location selection are crucial…
In the "red ocean" of the hotel industry – where thousands of accommodation establishments are fiercely competing for every guest – differentiation is no longer a luxury, but a ticket to survival. As business models become increasingly easy to replicate and service standards become saturated, the "essence" of a product is what truly sets it apart.
As Vietnam's tourism industry experiences a strong recovery and increasingly fierce competition, understanding and shaping product trends is not just an advantage, but a vital factor for the 4-5 star hotel segment. 2026 is predicted to be a challenging arena…
On 12 December, NewSun Hospitality officially signed a distribution agreement with Legacy Voyages for 5,000 Dolphin Ha Long Cruise vouchers. This event not only affirms NewSun Hospitality's capability in operating and distributing high-quality tourism products, but also demonstrates…
VN
EN