NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
The Vietnamese hotel market is entering a new growth phase, driven by a strong recovery in tourism demand, improved infrastructure, and rapidly changing customer behaviour. According to Euromonitor, the Vietnamese tourism industry will continue to be supported by the recovery of both domestic and international visitors in 2025…
The hotel and resort industry is entering a new competitive cycle, where advantages are no longer determined by project scale or the number of amenities. With a continuously increasing supply, customers can easily compare hundreds of options with just a few clicks on various platforms…
Building Personalised Guest Journeys from Data, Not Intuition. A common mistake many hotels make is assuming personalisation simply means remembering a guest's name or leaving a small gift in their room. In reality, modern personalisation is built…
When guests no longer buy a room, but an experience. For many years, the hospitality industry's competitive advantage primarily stemmed from location, scale, design, or facility quality. However, as the market enters a strong post-pandemic recovery phase and resources…
In the luxury hospitality and service sector, product quality is no longer the sole differentiator. Customer experience is now the decisive factor in a brand's competitiveness. A luxurious room can be replicated. An exquisite menu can be copied. But the human touch, the genuine care, and the personalised service that create unforgettable memories are unique and irreplaceable.
In many discussions about business competitiveness, topics such as business strategy, technology, finance, and marketing often receive significant attention. However, there is a more crucial factor that is frequently underestimated or merely considered a…
In the hospitality industry, where service experience is directly determined by people, a high turnover rate is not just a human resources issue. It is a colossal "sunk cost" silently eroding profitability, operational quality, and competitive capacity...
From 2023–2025, Vietnam's hospitality industry entered a strong post-pandemic recovery cycle. International arrivals increased rapidly, occupancy rates significantly improved, and numerous international brands continued to expand their presence in Vietnam. However, behind this positive growth…
For many years, the luxury hospitality industry competed on room size, technological amenities, or interior opulence. However, after the pandemic and a significant shift in consumer behaviour, a new "amenity" is gradually becoming the decisive factor in the guest experience: nature…
VN
EN