NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For many years, Dynamic Pricing has been considered one of the most significant advancements in hotel Revenue Management. Instead of maintaining a fixed price, hotels continuously adjust room rates based on market demand, seasonality, day of the week, occupancy levels, time…
For many years, hotel business performance has typically been measured by familiar metrics such… Read more >>>
A notable paradox is unfolding in the tourism industry: as travel becomes faster than ever,… Read more >>>
For decades, the hotel business model was relatively straightforward: sell rooms, optimise… Read more >>>
The Vietnamese accommodation market is entering a new phase of development, where competition is… Read more >>>
For many years, Dynamic Pricing has been considered one of the most significant advancements in hotel Revenue Management. Instead of maintaining a fixed price, hotels continuously adjust room rates based on market demand, seasonality, day of the week, occupancy levels, time…
For many years, hotel business performance has typically been measured by familiar metrics such as occupancy, ADR, and RevPAR. The operational logic has therefore revolved around a basic unit: an overnight stay. However, as travel behaviour becomes increasingly flexible, the line between "travel..."
A notable paradox is unfolding in the tourism industry: as travel becomes faster than ever, people are increasingly seeking less hurried journeys.
For decades, the hotel business model was relatively straightforward: sell rooms, optimise occupancy, increase rates, and maximise revenue per room. The guest room was the core product, while restaurants, spas, pools, bars, and other amenities served to enhance the stay experience…
The Vietnamese accommodation market is entering a new phase of development, where competition is no longer solely about room count or service standards. Changes in traveller behaviour, technological advancements, the demand for authentic local experiences, and the trend towards seeking unique…
On 23 September 2026, NewSun Hospitality and Legacy Voyages Vietnam officially signed a strategic cooperation agreement on Digital Transformation & Technology Solutions for Ha Long Bay cruise chain operations. This marks a new development in NewSun Hospitality's journey to expand its service ecosystem – from consulting…
The Vietnamese cruise market is entering a notable transitional phase. Previously, cruising in Vietnam was primarily viewed as a means of transporting tourists. However, particularly in Ha Long Bay, the vessel itself is gradually becoming an integral part of the…
The Landscape of Vietnamese Hotel Investment in Late 2026 If the post-pandemic recovery phase was defined by the "return of demand," then late 2026 is ushering in a different period for the Vietnamese hotel market: a phase of restructuring to enhance quality and asset efficiency…
The Vietnamese hotel market is entering a new growth phase, driven by a strong recovery in tourism demand, improved infrastructure, and rapidly changing customer behaviour. According to Euromonitor, the Vietnamese tourism industry will continue to be supported by the recovery of both domestic and international visitors in 2025…
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