NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
A notable paradox is unfolding in the tourism industry: as travel becomes faster than ever, people are increasingly seeking less hurried journeys.
The Vietnamese accommodation market is entering a new phase of development, where competition is no longer solely about room count or service standards. Changes in traveller behaviour, technological advancements, the demand for authentic local experiences, and the trend towards seeking unique…
In a market where customers can find information, compare prices, read reviews, and make decisions in just a few minutes, brands are no longer primarily shaped by what businesses say about themselves. Brands are increasingly shaped by what customers actually…
For many years, hotel marketing primarily revolved around familiar challenges: brand building, advertising campaigns, OTA optimisation, social media development, direct bookings, and loyalty programmes. However, the emergence of artificial intelligence is…
For many years, a hotel's competitive advantage was typically defined by its location, design, room quality, F&B, or service standards. However, as guest behaviour undergoes significant shifts driven by digital technology, a new factor is increasingly determining how…
In the hospitality industry, a phone call has never been just a phone call. Behind questions like "Does the hotel have rooms available?", "Can I check in early?", or "What time does the restaurant close?" lies a potential booking, a service request, or an issue that needs…
What is a Digital Twin in Hospitality? As the hospitality industry undergoes digital transformation, hotels are moving beyond simply digitising processes to building systems capable of observing, simulating, predicting, and optimising operations in real-time. While PMS helps guests…
In the hospitality industry, one of the most challenging tasks is not knowing what customers need today, but rather predicting what they will need in the coming days, weeks, or months. A hotel can see current booking numbers, occupancy rates, revenue, or…
In the digital transformation of the hospitality industry, online booking systems are increasingly becoming a crucial tool for hotels, resorts, tourism businesses, and cruises. A suitable booking platform can help businesses automate the process of receiving bookings…
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