NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
In the digital age, selling hotel rooms has never been "easier". With just a few clicks, a hotel in Ha Long, Phu Quoc, or Da Nang can appear before millions of customers globally through OTA platforms like Booking.com, Agoda, or…
Following a remarkable post-COVID-19 recovery, the global hotel industry has moved beyond "survival mode" and officially entered a new, more intense and sophisticated competitive cycle, demanding deeper strategic thinking. In Vietnam, the landscape...
In Part 2, we delved into how NewSun Hospitality comprehensively restructured Dolphin Halong Cruise's product strategy and re-engineered its business flow – from redefining core values to designing a flexible and sustainable distribution model.…
In the previous instalment, we examined the biggest "headache" facing the Ha Long Bay cruise market in 2024–2025: a true "red ocean" dominated by "giants" with capacities of up to 500 guests, increasingly saturated products, and a…
Success in the Hospitality industry is never a matter of luck or spontaneous decisions. Behind every impressive growth figure, every market-acclaimed project, and every emotionally resonant customer experience lies a long journey of research,…
In the hospitality industry – where experience, emotion, and trust play a decisive role in purchasing behaviour – a website is no longer just a formal information channel. It is the brand's "digital storefront", the first and most crucial touchpoint between the business and…
In the hospitality industry, where every space is designed to tell a story and every experience is crafted to evoke emotion, communication should ideally be a long-term journey, evolving alongside brand development. However, amidst the fast-paced demands of revenue generation,…
In an era where the hospitality and tourism industry operates within a highly digitised ecosystem, where every click, search, and booking leaves a data trail, marketing communication is no longer just about "posting frequently enough" or "running ads based on..."
In the digital age, where customer behaviour changes faster than any marketing plan, social media has evolved beyond a mere communication channel to become a business's "brand storefront". It's where customers form their first impressions…
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