NewSun Hospitality
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In the previous two instalments of our Noong Luong Retreat Case Study series, we outlined the market landscape for experiential retreats in Hoa Binh, and explored the strategic positioning and investment discipline NewSun Hospitality applied to the project. We established that…
In the previous instalment, we analysed the "gap" in the Mai Chau - Hoa Binh resort market and the challenging problem faced by the Noong Luong Retreat investor: owning a vast land bank of up to 118 hectares, yet facing the risk of "scattered investment" and easily falling into a price-based competition spiral…
Having concluded our journey to conquer a World Natural Heritage site with the ultra-luxury Dolphin Halong Cruise project in the previous series, NewSun Hospitality now takes readers back to the highlands of the Northwest. As the hospitality industry undergoes a transformation…
Marking a significant new step in the journey to create a high-standard hotel project in the central area of Ninh Binh province, investor Vinh Phat Investment and Construction Co., Ltd. and NewSun Hospitality have officially signed a framework agreement for the consulting and development of Dinh Xa Plaza.…
On 4 April 2026, at the office of Vinh Phat Investment and Construction Co., Ltd. (Ninh Binh new), representatives of the investor and NewSun Hospitality signed a framework agreement for the development consulting of Dinh Xa Plaza, marking a significant new step in the journey to create a hotel project…
In Part 2, we delved into how NewSun Hospitality comprehensively restructured Dolphin Halong Cruise's product strategy and re-engineered its business flow – from redefining core values to designing a flexible and sustainable distribution model.…
In the previous instalment, we examined the biggest "headache" facing the Ha Long Bay cruise market in 2024–2025: a true "red ocean" dominated by "giants" with capacities of up to 500 guests, increasingly saturated products, and a…
Success in the Hospitality industry is never a matter of luck or spontaneous decisions. Behind every impressive growth figure, every market-acclaimed project, and every emotionally resonant customer experience lies a long journey of research,…
On 18 September, the kick-off ceremony for the Noong Luong Retreat strategic consulting project took place at the Green i-Park Group office (88 Lang Ha). Attendees included representatives from Hoa Binh International Agricultural Development Joint Stock Company – the investor – and NewSun representatives…
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