NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For many years, Dynamic Pricing has been considered one of the most significant advancements in hotel Revenue Management. Instead of maintaining a fixed price, hotels continuously adjust room rates based on market demand, seasonality, day of the week, occupancy levels, time…
For many years, hotel business performance has typically been measured by familiar metrics such as occupancy, ADR, and RevPAR. The operational logic has therefore revolved around a basic unit: an overnight stay. However, as travel behaviour becomes increasingly flexible, the line between "travel..."
For decades, the hotel business model was relatively straightforward: sell rooms, optimise occupancy, increase rates, and maximise revenue per room. The guest room was the core product, while restaurants, spas, pools, bars, and other amenities served to enhance the stay experience…
The Vietnamese cruise market is entering a notable transitional phase. Previously, cruising in Vietnam was primarily viewed as a means of transporting tourists. However, particularly in Ha Long Bay, the vessel itself is gradually becoming an integral part of the…
The Landscape of Vietnamese Hotel Investment in Late 2026 If the post-pandemic recovery phase was defined by the "return of demand," then late 2026 is ushering in a different period for the Vietnamese hotel market: a phase of restructuring to enhance quality and asset efficiency…
What opportunities does Regenerative Hospitality offer the Vietnamese hotel industry? Vietnam possesses many advantages for developing Regenerative Hospitality thanks to its diverse natural ecosystem, rich cultural identity, and unique indigenous resources. However, for many years, part of…
Regenerative Hospitality – When sustainable development is no longer the ultimate goal. For over a decade, sustainability has been a strategic direction for the global hotel industry. From reducing energy consumption to minimising waste, these efforts have been crucial.
The global hospitality industry is entering its most significant generational workforce transition in decades. According to Deloitte, by 2030, Gen Z and Millennials will account for approximately 74% of the global workforce. Among these, Gen Z is increasingly present in various roles…
Summer is always the most vibrant season for Vietnam's tourism industry. However, while previously travellers primarily focused on price and itinerary, summer 2026 is witnessing a clear shift in consumer behaviour. Instead of simple leisure trips, travellers…
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