NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
In the post-pandemic recovery and restructuring phase, the global hospitality industry, and Vietnam's in particular, is witnessing a significant shift in its workforce structure. While Millennials previously formed the primary labour force, Gen Z is now emerging as the dominant group…
From 2023–2025, Vietnam's hospitality industry entered a strong post-pandemic recovery cycle. International arrivals increased rapidly, occupancy rates significantly improved, and numerous international brands continued to expand their presence in Vietnam. However, behind this positive growth…
For many years, the luxury hospitality industry focused on creating opulent spaces with expensive materials, elaborate designs, and "showcase" experiences. However, as we approach 2025–2026, customer mindsets are shifting dramatically, especially among two generations…
For many years, the luxury hotel sector competed on room size, interior quality, and the number of amenities. However, as we enter 2025–2026, a new trend is gradually redefining the guest experience: Smart Rooms – intelligent accommodations leveraging IoT…
For many years, the luxury hospitality industry competed on room size, technological amenities, or interior opulence. However, after the pandemic and a significant shift in consumer behaviour, a new "amenity" is gradually becoming the decisive factor in the guest experience: nature…
In recent years, the global hospitality industry has witnessed the strong rise of "visual hospitality" – where spatial design no longer solely serves accommodation needs but becomes a crucial marketing tool to attract customers on social media and other platforms…
In the hotel industry, some issues are obvious and easily identified: declining occupancy rates, falling revenue, or negative customer feedback. However, many problems unfold much more subtly, almost silently, in their early stages…
For many years, the global hotel industry has experienced robust growth, marked by the rise of international design standards. 4-5 star hotels are increasingly well-invested, from premium materials and modern design language to advanced systems…
In the hospitality industry, the guest experience has never been limited to what meets the eye. The true value of a stay is also shaped by subtle, almost unconscious perceptions: whether the lighting in the lobby is warm enough, the melody…
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