NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For the hotel, tourism, and hospitality industry, seasonality is always one of the most distinctive characteristics of business operations. During peak periods such as summer, holidays, long breaks, or large-scale events, market demand can surge dramatically, only to…
As the hospitality industry undergoes a rapid digital transformation, customer expectations evolve quickly, and the labour market becomes increasingly competitive, the role of hotel leaders is profoundly changing. A manager skilled in operations may no longer be sufficient to lead…
Over recent years, the hospitality industry has undergone a powerful wave of digital transformation. From PMS hotel management systems, customer service chatbots and contactless check-in to data analytics tools and artificial intelligence (AI), technology is now present at almost every touchpoint…
In the hospitality industry, not every experience is perfect. A room not ready on time, a special request not met, or an incident during a stay can all lead to guest dissatisfaction. What's noteworthy is…
The hospitality industry is highly susceptible to market fluctuations. Changes in travel demand, consumer trends, operating cost pressures, labour shortages, and increasingly fierce competition can all directly impact…
In the previous two instalments of our Noong Luong Retreat Case Study series, we outlined the market landscape for experiential retreats in Hoa Binh, and explored the strategic positioning and investment discipline NewSun Hospitality applied to the project. We established that…
In the previous instalment, we analysed the "gap" in the Mai Chau - Hoa Binh resort market and the challenging problem faced by the Noong Luong Retreat investor: owning a vast land bank of up to 118 hectares, yet facing the risk of "scattered investment" and easily falling into a price-based competition spiral…
Having concluded our journey to conquer a World Natural Heritage site with the ultra-luxury Dolphin Halong Cruise project in the previous series, NewSun Hospitality now takes readers back to the highlands of the Northwest. As the hospitality industry undergoes a transformation…
In the hospitality industry, where service experience is directly determined by people, a high turnover rate is not just a human resources issue. It is a colossal "sunk cost" silently eroding profitability, operational quality, and competitive capacity...
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