NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
In the hospitality industry, some elements create an immediate impression, such as interior design, service quality, or amenities. However, there are also "unseen" elements – those operating silently behind the scenes – that play a decisive role in shaping the overall guest experience…
In an era where the global hospitality industry is shifting from product competition to experience competition, "Physical Evidence" is no longer a self-evident foundation but has become a strategic lever directly impacting revenue. A report by…
In recent years, the hospitality industry has not only recovered but also entered a phase of profound restructuring in customer behaviour. A prominent trend is the strong rise of Bleisure Travel – a model combining business and leisure, which is gradually blurring...
In an increasingly competitive hospitality industry, customer experience is no longer a differentiator but a vital standard. However, the biggest challenge for hospitality businesses today is not "understanding customers," but rather maintaining…
“No matter where one goes, north or south, remember the Ancestors' Commemoration Day on the tenth day of the third lunar month. Throughout the land of Vietnam, flowers bloom, and the hearts of Lac’s descendants beat as one.” Hung Kings' Commemoration Day is a sacred occasion for every Vietnamese person to turn towards their origins, remembering the Hung Kings'功劳 (merits) in founding and…
Following the robust recovery of the global tourism industry post-pandemic, the market is not merely returning to "normal" but entering an entirely new development cycle. Previously, the accommodation experience was primarily measured by tangible amenities – rooms, services…
In the context of rapid digital transformation, the customer experience is no longer confined to the physical space of a hotel but is continuously expanded and shaped across online platforms. Every interaction, every customer perception, now has the potential to become a "content…
In hotel operations, technical issues are often seen as unavoidable. However, how a hotel approaches these incidents clearly reflects its operational management maturity. Previously, maintenance was primarily reactive, performed only when a problem arose, but…
In the hospitality industry, standardisation was once considered the foundation for ensuring consistent service quality. However, as customer behaviour becomes increasingly diverse and expectations for personalised experiences grow, excessive standardisation is now becoming a limitation.…
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