NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For many years, digital transformation has been seen as key to enhancing the hospitality industry's competitiveness. However, as we move into 2026, the game has changed. The focus is no longer on digitising processes, but on how businesses leverage Artificial Intelligence (AI)…
Building Personalised Guest Journeys from Data, Not Intuition. A common mistake many hotels make is assuming personalisation simply means remembering a guest's name or leaving a small gift in their room. In reality, modern personalisation is built…
When guests no longer buy a room, but an experience. For many years, the hospitality industry's competitive advantage primarily stemmed from location, scale, design, or facility quality. However, as the market enters a strong post-pandemic recovery phase and resources…
What opportunities does Regenerative Hospitality offer the Vietnamese hotel industry? Vietnam possesses many advantages for developing Regenerative Hospitality thanks to its diverse natural ecosystem, rich cultural identity, and unique indigenous resources. However, for many years, part of…
Regenerative Hospitality – When sustainable development is no longer the ultimate goal. For over a decade, sustainability has been a strategic direction for the global hotel industry. From reducing energy consumption to minimising waste, these efforts have been crucial.
The global hospitality industry is entering its most significant generational workforce transition in decades. According to Deloitte, by 2030, Gen Z and Millennials will account for approximately 74% of the global workforce. Among these, Gen Z is increasingly present in various roles…
Summer is always the most vibrant season for Vietnam's tourism industry. However, while previously travellers primarily focused on price and itinerary, summer 2026 is witnessing a clear shift in consumer behaviour. Instead of simple leisure trips, travellers…
In the luxury hospitality and service sector, product quality is no longer the sole differentiator. Customer experience is now the decisive factor in a brand's competitiveness. A luxurious room can be replicated. An exquisite menu can be copied. But the human touch, the genuine care, and the personalised service that create unforgettable memories are unique and irreplaceable.
In many discussions about business competitiveness, topics such as business strategy, technology, finance, and marketing often receive significant attention. However, there is a more crucial factor that is frequently underestimated or merely considered a…
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