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ENOn 23 September 2026, NewSun Hospitality and Legacy Voyages Vietnam officially signed a strategic cooperation agreement on Digital Transformation & Operational Technology Solutions for the Ha Long cruise fleet. This marks a new development in NewSun Hospitality's journey to expand its service ecosystem – from strategic business consulting to collaborating on technology solutions for business operations.
A New Milestone in NewSun Hospitality's Journey of Development
Over the years, NewSun Hospitality has become known as a strategic business consulting and market development firm in the hotel, resort, and tourism-services sectors. With a focus on providing comprehensive partnership solutions, NewSun has progressively expanded its capabilities from business model development, strategic consulting, and sales team setup and training, to supporting businesses in their operational and growth phases.
The signing ceremony with Legacy Voyages Vietnam on 23/09/2026 marks a significant milestone as NewSun Hospitality officially undertakes its first in-depth operational technology project, expanding its scope to include technology solutions for enterprise management.
NewSun Hospitality Representative – Consulting Unit
& Legacy Voyages Vietnam Representative – Investor Unit at the Signing Ceremony
The event marked a new step in the company's development direction: connecting strategic thinking with technological capabilities, integrating management solutions deeper into the actual operational processes of businesses.
The first operational technology platform in the Ha Long cruise market
This collaboration with Legacy Voyages Vietnam is built upon the existing partnership between the two parties in strategic consulting and business development. Specifically, NewSun Hospitality continues its role as a strategic consulting partner, while also collaborating to develop a technology solution for managing and operating the cruise system.
The project's core is the first operational technology platform in the Ha Long cruise market, developed as an integrated model, supporting various activities across the business and operational chain:
- Sales & Business Data Management
- Inventory & Capacity Management
- Revenue Optimisation
- CRM & Customer Care
- Vessel Operations Management & Coordination
Legacy Voyages Vietnam introduces new operational technology platform at FAM Trip 2026 event, held on the evening of 23/09/2026 on Dolphin Halong Cruise
The key aspect of the solution is not the isolated digitisation of individual tasks, but its ability to connect data between departments and activities within a single system. This allows businesses to form a centralised data platform, supporting the monitoring, analysis, and decision-making processes in both business and operations.
The system is also designed to be deployable for individual cruises and scalable for a multi-vessel model. This is a crucial factor as Legacy Voyages Vietnam is progressively developing its product ecosystem in Ha Long Bay.
Digital Transformation & Operational Technology Solutions – A New Piece in NewSun's Solution Ecosystem
Undertaking the operational technology project with Legacy Voyages Vietnam marks a significant shift in NewSun Hospitality's development direction.
While NewSun Hospitality's previous focus was on consulting and partnering at the business strategy level, developing technology solutions now helps integrate strategy into operational systems and provides tools to support businesses in implementing strategies with real data. This is also the direction the company is pursuing in completing its solution ecosystem for hotel, resort, and tourism-service businesses. Technology is not approached as an independent product, but is linked to business, revenue, customers, and operations to solve real business challenges.
NewSun Hospitality Representative at the Signing Ceremony
With its foundation of experience in business consulting and market development, NewSun aims to combine Hospitality industry management thinking with technological capabilities, thereby developing solutions that are applicable and suitable for the specific operational characteristics of each model.
Legacy Voyages Vietnam – The First Partner in the Journey of Developing Technology Solutions
Legacy Voyages Vietnam is a management and operations company for cruise systems in Ha Long, with products including Dolphin Halong Cruise, IRIS Halong Cruise, and the planned development of Jasmine Halong Cruise.
Representatives from NewSun Hospitality – Consulting Unit
& Legacy Voyages Vietnam – Investor Unit at the Signing Ceremony
Among these, Dolphin Halong Cruise is developed as an all-in-one entertainment cruise model, while IRIS Halong Cruise focuses on a boutique-scale day cruise experience. The diversity in products, scale, and customer segments also creates increasingly high demands for data, capacity, revenue, and operational management capabilities. This is one of the bases for the two parties to implement this technology project, aiming to build a management platform capable of supporting Legacy Voyages Vietnam's expanding cruise ecosystem.
Concurrently, in the new product development plan, Jasmine Halong Cruise – a premium overnight cruise in Ha Long Bay – is also being researched and developed with the aim of honouring the depth of Vietnamese culture through luxurious accommodation and the essence of traditional Northern craftsmanship. NewSun Hospitality continues to partner with Legacy Voyages Vietnam as a strategic consultant for Jasmine, contributing to shaping the product's positioning, business model, and market development direction for the future.
NewSun Hospitality Representative – Consulting Unit
& Legacy Voyages Vietnam Representative – Investor Unit at the Signing Ceremony
Expanding Capabilities – Creating Long-Term Value for Investors, Partners, and Customers
The signing ceremony between NewSun Hospitality and Legacy Voyages Vietnam not only inaugurates a new collaborative project but also marks NewSun's entry into the field of operational technology. Building on its strategic consulting foundation, the company is progressively expanding its capabilities to partner with businesses on a wider range of challenges – from strategy, functional products, business, and marketing to technology and operations.
NewSun Hospitality Representative – Consulting Unit
& Legacy Voyages Vietnam Representative – Investor Unit at the Signing Ceremony
In the coming period, NewSun Hospitality aims to continue developing technology solutions that can be flexibly applied to various models in the Hospitality industry, especially in sales management, data, revenue, CRM, and operations.
The partnership with Legacy Voyages Vietnam is therefore not just a milestone for this specific project, but also the beginning of a new development direction for NewSun Hospitality: integrating technology as part of the management solution, connecting strategy with operations, and accompanying businesses on their journey of sustainable growth.
