NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For many years, the appeal of a cruise product was primarily determined by ship design, service quality, itinerary, and onboard amenities. However, as the tourism industry enters a period of significant digital transformation, technology has become a crucial factor…
For many years, digital transformation in the hospitality industry primarily focused on moving the booking process online. However, with the rapid development of artificial intelligence (AI), Big Data, and automation technology, customer expectations have also shifted dramatically…
Gen Z, born roughly between 1997 and 2012, is steadily becoming one of the most influential customer groups in the tourism industry. More than just a new wave of travellers, Gen Z is reshaping the entire decision-making journey, from seeking inspiration to…
For many years, hotel room pricing was primarily based on historical data, the Revenue Manager's experience, and traditional rules such as peak season, low season, or holidays. This approach was effective when the market experienced a slow pace of change…
Following a strong recovery in global tourism, 2026 is projected to mark a distinct shift in how customers perceive luxury travel. Previously, luxury was often measured by 5-star hotels, opulent services, or expensive amenities,…
The hotel and resort industry is entering a new competitive cycle, where advantages are no longer determined by project scale or the number of amenities. With a continuously increasing supply, customers can easily compare hundreds of options with just a few clicks on various platforms…
For many years, Revenue Management has been considered the "heart" of hotel business operations. A timely decision to adjust room rates can significantly increase a hotel's revenue without needing to sell more rooms. Conversely, just one mistake in...
If 2023 was the year Generative AI exploded with the popularity of ChatGPT, then from 2025 onwards, the market has witnessed a new development: businesses are no longer just using generic AI models but are starting to build their own AI, trained on…
After understanding how AI is transforming the hospitality industry in the second article of the AI Hotel Lab series, the question most managers are now asking is: Which hotel positions will AI replace, and which jobs will still require human involvement? This is no longer a question…
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