NewSun Hospitality
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In the post-pandemic recovery and deep restructuring phase of the hospitality industry, the market is witnessing a fundamental shift in how competitive advantages are created. While previously, factors such as location, scale, or the luxury level of facilities played a crucial role…
For many years, when discussing hotel distribution strategies, most attention has focused on major players like OTAs, direct websites, and large-scale tour operators. This is understandable, as a Phocuswright report (2025) indicates that over 70% of total online booking revenue…
As the global hospitality industry enters a "redefinition" phase driven by digitisation and evolving consumer behaviour, modern distribution channels such as OTAs, metasearch engines, and direct online bookings are increasingly central to revenue strategies. According to…
For the past decade, the hotel industry's distribution strategy has largely revolved around a single axis: digitalisation. From OTAs and metasearch to websites and booking engines, every effort has been directed towards optimising online touchpoints to increase reach and conversion...
In a seemingly transparent market like the hotel industry, where all prices are publicly displayed across dozens of different platforms, "room rates" are becoming one of the most complex and difficult-to-control factors. The paradox lies in this: despite being the provider…
In the digital age, selling hotel rooms has never been "easier". With just a few clicks, a hotel in Ha Long, Phu Quoc, or Da Nang can appear before millions of customers globally through OTA platforms like Booking.com, Agoda, or…
In the hospitality industry, where every space is designed to tell a story and every experience is crafted to evoke emotion, communication should ideally be a long-term journey, evolving alongside brand development. However, amidst the fast-paced demands of revenue generation,…
As the tourism and hospitality industry enters a post-pandemic recovery and growth phase, the competitive landscape has shifted significantly. The advantage no longer lies solely in facilities, service offerings, or pricing policies, but increasingly depends on the ability to tell a compelling story…
Having explored the first four articles in our "Decoding Hotel Product Strategy" series, we have successively dissected common "bottlenecks" in the development of hotel and resort products in Vietnam. These range from a lack of clear product differentiation to incorrect positioning…
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