NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
In the hospitality industry, it is precisely these imperfect moments that provide the clearest "test" of a brand's capabilities. The difference lies not in whether mistakes occur, but in how a business chooses to confront and resolve issues when they arise. A complaint, if...
In the post-pandemic recovery and deep restructuring phase of the hospitality industry, the market is witnessing a fundamental shift in how competitive advantages are created. While previously, factors such as location, scale, or the luxury level of facilities played a crucial role…
As the global hospitality industry enters a deep post-pandemic recovery phase, a reality is becoming clearer than ever: revenue growth no longer stems from simply expanding room inventory or increasing sales channels, but from the ability to operate with…
Marking a significant new step in the journey to create a high-standard hotel project in the central area of Ninh Binh province, investor Vinh Phat Investment and Construction Co., Ltd. and NewSun Hospitality have officially signed a framework agreement for the consulting and development of Dinh Xa Plaza.…
On 4 April 2026, at the office of Vinh Phat Investment and Construction Co., Ltd. (Ninh Binh new), representatives of the investor and NewSun Hospitality signed a framework agreement for the development consulting of Dinh Xa Plaza, marking a significant new step in the journey to create a hotel project…
For many years, when discussing hotel distribution strategies, most attention has focused on major players like OTAs, direct websites, and large-scale tour operators. This is understandable, as a Phocuswright report (2025) indicates that over 70% of total online booking revenue…
As the global hospitality industry enters a "redefinition" phase driven by digitisation and evolving consumer behaviour, modern distribution channels such as OTAs, metasearch engines, and direct online bookings are increasingly central to revenue strategies. According to…
For the past decade, the hotel industry's distribution strategy has largely revolved around a single axis: digitalisation. From OTAs and metasearch to websites and booking engines, every effort has been directed towards optimising online touchpoints to increase reach and conversion...
In a seemingly transparent market like the hotel industry, where all prices are publicly displayed across dozens of different platforms, "room rates" are becoming one of the most complex and difficult-to-control factors. The paradox lies in this: despite being the provider…
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