Decoding Hotel Pricing Strategy – Part 3: Monotonous Pricing Across All Distribution Channels – Short-Term Gains, Long-Term Losses

In the hotel industry, room rates are more than just numbers displayed on websites or OTAs; they are a direct "control tool" for profitability and customer relationships. A common but often underestimated mistake is applying the same rates and offers across all distribution channels – from OTAs and travel agencies to the hotel's direct website.







