NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For the hotel, tourism, and hospitality industry, seasonality is always one of the most distinctive characteristics of business operations. During peak periods such as summer, holidays, long breaks, or large-scale events, market demand can surge dramatically, only to…
In the post-pandemic recovery and restructuring phase, the global hospitality industry, and Vietnam's in particular, is witnessing a significant shift in its workforce structure. While Millennials previously formed the primary labour force, Gen Z is now emerging as the dominant group…
For many years, the luxury hospitality industry focused on creating opulent spaces with expensive materials, elaborate designs, and "showcase" experiences. However, as we approach 2025–2026, customer mindsets are shifting dramatically, especially among two generations…
In an era where the global hospitality industry is shifting from product competition to experience competition, "Physical Evidence" is no longer a self-evident foundation but has become a strategic lever directly impacting revenue. A report by…
As the global hospitality industry enters a deep post-pandemic recovery phase, a reality is becoming clearer than ever: revenue growth no longer stems from simply expanding room inventory or increasing sales channels, but from the ability to operate with…
Following a remarkable post-COVID-19 recovery, the global hotel industry has moved beyond "survival mode" and officially entered a new, more intense and sophisticated competitive cycle, demanding deeper strategic thinking. In Vietnam, the landscape...
By 2026, the hospitality industry will no longer be discussing "digital transformation" as a future-oriented concept. Digital transformation has become a vital operational and communication foundation for all hotel business models. While the budget accommodation segment…
As Vietnam's tourism industry experiences a strong recovery and increasingly fierce competition, understanding and shaping product trends is not just an advantage, but a vital factor for the 4-5 star hotel segment. 2026 is predicted to be a challenging arena…
In the 4-5 star hotel segment, particularly in destinations with abundant supply, "price wars" are an almost inevitable scenario whenever the market enters a period of declining demand. This has been especially evident in the post-COVID-19 landscape, as the flow of international guests…
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