On September 18th, a kick-off ceremony for the Noong Luong Retreat strategic consulting project was held at the Green i-Park Group office (88 Lang Ha). The event was attended by representatives from Hoa Binh International Agricultural Development Joint Stock Company, the investor, and NewSun Hospitality, the management and operations unit. The ceremony was a success, with the investor approving the preliminary research results presented by the NewSun Hospitality expert team, laying the groundwork for a new resort model in the Northwest region.

Noong Luong Retreat – A New Icon of Sustainable Ecotourism in the Northwest
Located in Noong Luong (Phu Tho) – a region blessed with pristine natural landscapes, a cool climate, and rich indigenous culture. Noong Luong Retreat boasts rare natural resources with diverse natural scenery and cool weather. Sam Tang Lake, with its 4-hectare surface and an elevation of over 1,100m above sea level, is considered an eco-tourism highlight of the area. The project commenced on May 8, 2025, with the expectation of creating a breakthrough in green and sustainable economic development in the Northwest region. The project is planned with two main components: a high-tech agricultural zone covering over 50% of the total area, expected to supply approximately 1,350 tons of clean vegetables and fruits, 3 million seedlings, and 800 tons of medicinal herbs annually; alongside a resort tourism area spanning over 50 hectares, including a 5-star hotel, a complex of resort villas, a restaurant-conference area, a sports-entertainment zone, and many other high-end amenities.
NewSun Hospitality – A Mark of Strategic Thinking and Operational Excellence
For the Noong Luông Retreat project, NewSun Hospitality serves as the comprehensive strategic consultant, covering product model consulting, pre-opening set-up implementation, and ongoing operational management. With years of experience in the hotel industry, NewSun Hospitality not only provides professional, standard solutions but also imparts a distinctive, trend-sensitive mindset, helping the project clearly define its product strategy to enhance regional competitiveness, implement green operations, and strive for sustainability. This is the third pre-opening set-up project NewSun Hospitality has been involved in, and also the first project where NewSun Hospitality has undertaken consulting and implementation across all three phases: pre-opening, during opening, and post-opening. This marks a significant milestone, affirming NewSun Hospitality's comprehensive capabilities and commitment to partnership based on its core values: sharing knowledge, experience, and resources to address the short-term and long-term goals of investors in operating resort real estate projects.

NewSun Hospitality was founded in 2021 with the vision of becoming a trusted partner in providing comprehensive solutions for hotel & resort projects nationwide. NewSun Hospitality's solutions are tailored to each project: from business strategy consulting (Dolphin Halong Cruise), providing outsourced sales department solutions (The Reed Hotel Ninh Binh, Altara Suites Da Nang), consulting on pre-opening set-up implementation (Grand K Hanoi Suites Hotel), to offering revenue management services (Legacy Voyages Vietnam), and more. With the Noong Luông Retreat project, NewSun Hospitality continues to affirm the vision and capability of its leadership team in providing solutions that break away from the conventional approaches of other hospitality units in Vietnam.