NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
For many years, digital transformation in the hospitality industry primarily focused on moving the booking process online. However, with the rapid development of artificial intelligence (AI), Big Data, and automation technology, customer expectations have also shifted dramatically…
For many years, hotel room pricing was primarily based on historical data, the Revenue Manager's experience, and traditional rules such as peak season, low season, or holidays. This approach was effective when the market experienced a slow pace of change…
For many years, Revenue Management has been considered the "heart" of hotel business operations. A timely decision to adjust room rates can significantly increase a hotel's revenue without needing to sell more rooms. Conversely, just one mistake in...
If 2023 was the year Generative AI exploded with the popularity of ChatGPT, then from 2025 onwards, the market has witnessed a new development: businesses are no longer just using generic AI models but are starting to build their own AI, trained on…
After understanding how AI is transforming the hospitality industry in the second article of the AI Hotel Lab series, the question most managers are now asking is: Which hotel positions will AI replace, and which jobs will still require human involvement? This is no longer a question…
For many years, digital transformation has been seen as key to enhancing the hospitality industry's competitiveness. However, as we move into 2026, the game has changed. The focus is no longer on digitising processes, but on how businesses leverage Artificial Intelligence (AI)…
Over recent years, the hospitality industry has undergone a powerful wave of digital transformation. From PMS hotel management systems, customer service chatbots and contactless check-in to data analytics tools and artificial intelligence (AI), technology is now present at almost every touchpoint…
For many years, the luxury hotel sector competed on room size, interior quality, and the number of amenities. However, as we enter 2025–2026, a new trend is gradually redefining the guest experience: Smart Rooms – intelligent accommodations leveraging IoT…
In an increasingly competitive hospitality industry, customer experience is no longer a differentiator but a vital standard. However, the biggest challenge for hospitality businesses today is not "understanding customers," but rather maintaining…
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