NewSun Hospitality
Latest news, emerging trends, shared experience and professional insights... Along with stories about our corporate culture.
In the hospitality industry – where experience, emotion, and trust play a decisive role in purchasing behaviour – a website is no longer just a formal information channel. It is the brand's "digital storefront", the first and most crucial touchpoint between the business and…
In an era where the hospitality and tourism industry operates within a highly digitised ecosystem, where every click, search, and booking leaves a data trail, marketing communication is no longer just about "posting frequently enough" or "running ads based on..."
In the digital age, where customer behaviour changes faster than any marketing plan, social media has evolved beyond a mere communication channel to become a business's "brand storefront". It's where customers form their first impressions…
In the hotel industry, room rates are more than just numbers displayed on websites or OTAs; they are a direct "control tool" for profitability and customer relationships. A common but often underestimated mistake is applying the same rates and offers across all distribution channels – from OTAs and travel agencies to the hotel's direct website.
Hotel operations are not a simple matter for investors. Furthermore, intense competition and technological advancements also contribute to the challenges of managing and coordinating accommodation establishments. If investors can find a stable direction, they can overcome negative impacts, laying the groundwork for long-term development. Common challenges…
To offer fresh and exciting experiences and meet the growing demands of travellers, many hotels have adapted their business development strategies to keep pace with current trends. So, what hotel business development trends will be prevalent in 2023?
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