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ENTo offer new and exciting experiences and meet the growing demands of travellers, many hotels have changed their business development approach to keep up with trends. So, what hotel business development trends will be popular in 2023?
Hygiene and disinfection are paramount
The pandemic is largely under control, and people are gradually learning to live with it, adapting to its unexpected changes. Therefore, from 2022, hotels need to further improve hygiene standards, ensuring guest safety, limiting disease transmission, and building strong trust. This is not only a matter of survival, helping hotels endure and become immune to Covid-19, but also creates an excellent experience, fostering emotional connection and complete well-being for guests during their stay.
Guests staying longer
This hotel trend is a consequence of Gen Z no longer prioritising settling down and building a career in one place, unlike previous generations. Many now tend to rent hotels and homestays for extended periods, occasionally changing their environment and space to seek new experiences. Consequently, hotels and villas have flexibly adapted, offering more preferential pricing policies to attract more long-term bookings. Additionally, with the ongoing complexity of the pandemic, travellers are less inclined to move frequently and prefer to stay longer in one location.
Spaces and hotel rooms suitable for Work from Home
Work from Home (remote work) is a new hotel trend in the professional sphere, aiming to mitigate the impact of the pandemic. Therefore, investing in equipment and stable network connectivity for work is a top priority. Combining this, many people choose to both relax and work remotely. Thus, a hotel room in a narrow sense, or its space in a broader sense, that is suitable, provides comfort and full amenities will be an excellent choice for many. High-intensity Wi-Fi, airy spaces with a desk, coupled with comfortable quietness, will be a plus, sought after by many during the complex pandemic situation.
Applying technology to operations, delivering experiences
Like airports, restaurants, and commercial centres, hotels are also places with high foot traffic. Therefore, applying technology to connect and work, limiting contact, is a crucial goal for the tourism sector this year. Also this year, card payments are preferred over cash, and online payment applications, QR codes, etc., are used to reduce the risk of infection. Furthermore, after many years of research and development, IoT now has positive applications, making user experiences in hotels more comfortable. Turning on/off air conditioning before returning to the room to cool the space; playing music or turning off lights as desired, integrated key cards… Applying technology to operations and delivering experiences significantly enhances the comfort and convenience for everyone.
Contactless service hotel trend
Alongside network connectivity, contactless guest service is also gaining attention and preference. Hotels in the current climate balance guest experience with limiting contact to mitigate unnecessary infection risks. Hotels are now implementing various methods such as: placing food orders in the lobby, leaving them at the door, or ordering via phone…
These are hotel business development trends that any establishment, regardless of scale, can consider to provide the best possible experiences for customers.
SOURCE: Blue Jay
