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EN1. Summer Travel Trends 2025 – What's Popular?
Summer 2025 promises to be a boom period for tourism, driven by new trends and attractive destinations. According to the World Tourism Organization (UNWTO), international tourist arrivals are projected to increase by 15% compared to 2024, particularly in Southeast Asia and the Asia-Pacific regions. In Vietnam, data from the Vietnam National Authority of Tourism shows that searches for coastal tourism and high-end resorts have increased by 30% year-on-year. This indicates a growing demand for domestic leisure and exploration, as travellers seek to enjoy complete holidays with family and friends in beautiful natural settings.
Here are the prominent trends for summer 2025:
- Green & Sustainable Tourism: The demand for eco-friendly destinations that minimise plastic waste and offer pristine natural environments is growing. Ecological resorts and environmentally friendly accommodations are becoming top choices. Locations with diverse ecosystems, such as primeval forests, national parks, and nature reserves, will attract a large number of nature-loving tourists.
- Wellness Tourism Experiences: Resorts offering spas, yoga, body detox, and hot spring baths are becoming a strong trend. Travellers not only seek relaxation but also focus on health care and rejuvenation. Resorts with intensive therapy programmes, detox menus, or meditation sessions will become hot destinations.
- Exploration & Adventure Tourism: Activities such as mountain climbing, trekking, scuba diving, and paragliding continue to be popular experiences among young people. The development of eco-tourism areas linked to outdoor sports activities provides travellers with opportunities to challenge themselves, conquer nature, and enjoy exhilarating sensations.
- All-Inclusive Travel Packages & Voucher Hunting: Booking hotel + flight combos at good prices is becoming a popular trend due to its convenience and cost-effectiveness. Online booking platforms and travel apps are also promoting special offers, making it easier for travellers to find and book better-priced travel packages.
- Spiritual & Cultural Tourism: Destinations with sacred temples, pagodas, and cultural heritage sites are predicted to attract more visitors in summer 2025. Beyond pilgrimage sites, these locations also offer experiences exploring history, architectural art, and fascinating cultural stories.
2. Hottest Destinations for Summer 2025
2.1. Northern Vietnam – Majestic Nature & Beautiful Islands
1. Ha Long – Quang Ninh
Ha Long continues to be a top destination with Ha Long Bay, Bai Tu Long Bay, and numerous luxury resorts such as Vinpearl Ha Long and FLC Ha Long. In 2025, Ha Long City will open a new sea-crossing cable car route, making it easier for tourists to explore the bay. Not only renowned for its magnificent natural beauty, Ha Long also attracts visitors through the development of luxury cruise activities, high-end seafood dining services, and many modern entertainment complexes.
2. Cat Ba – Hai Phong
Dubbed the "green pearl" of Northern Vietnam, Cat Ba not only boasts pristine beaches but also a biodiverse primeval forest. It is also an ideal destination for scuba diving and kayaking. Visitors to Cat Ba also have the opportunity to explore mysterious caves, ancient fishing villages, and savour fresh, delicious seafood characteristic of this coastal region.
3. Ninh Binh – Ecological & Spiritual Tourism
Ninh Binh attracts tourists with Trang An, Tam Coc – Bich Dong, Bai Dinh Pagoda, and Mua Cave. This is a suitable destination for those who love nature and spiritual culture. With its picturesque scenery, Ninh Binh is also an ideal place for visitors to find peace and relaxation amidst lush green nature.
4. Sam Son – Thanh Hoa
Sam Son is one of the most popular beaches in Northern Vietnam during summer. New resorts like FLC Sam Son continue to upgrade services, offering a luxurious beach tourism experience. Long beaches, gentle waves, and vibrant nightlife activities have made Sam Son an unmissable destination.
5. Tam Dao – Vinh Phuc
With its year-round cool climate, Tam Dao is an ideal place to escape the summer heat. Prominent check-in spots such as the Stone Church, Cloud Bridge, and Silver Waterfall always attract a large number of visitors. Additionally, the area is famous for local specialities like chayote, hill chicken, and sturgeon hotpot, offering a rich culinary experience for tourists.
2.2. Central Vietnam – Stunning Beaches & Unique Culture
6. Da Nang – Hoi An
Da Nang remains the hottest destination in Central Vietnam with My Khe Beach, Son Tra Peninsula, and Ba Na Hills entertainment complex. Hoi An – just a 30-minute drive from Da Nang – continues to be an unmissable check-in spot with its sparkling ancient town and romantic riverside cafes. Hoi An at night, with its vibrant lantern lights, the tranquil atmosphere of its ancient streets, and distinctive cuisine, will surely captivate visitors.
7. Nha Trang – Khanh Hoa
Nha Trang is famous for its long, clear blue beaches and numerous luxury resorts such as Vinpearl and InterContinental. Notably, in 2025, VinWonders Nha Trang will launch a new water park area with many exciting games.
8. Phan Thiet – Mui Ne
Phan Thiet is a paradise for those who love blue seas, white sands, and cool sea breezes. The flying sand dunes, Fairy Stream, and Mui Ne Fishing Village remain popular attractions.
2.3. Southern Vietnam – Pristine Island & Beach Paradise
9. Phu Quoc – Pearl Island
With many 5-star resorts and a rich marine ecosystem, Phu Quoc continues to be an ideal destination for couples and families. Phu Quoc Safari and Grand World Phu Quoc are attracting a large number of visitors due to their diverse entertainment activities.
10. Vung Tau
A familiar yet ever-popular destination, Vung Tau stands out with beautiful beaches such as Bai Sau, Ho Coc, and Ho Tram. Modernly designed coastal resorts are making Vung Tau increasingly attractive to tourists.
3. Conclusion – Book Your Summer 2025 Tour Today!
Summer 2025 is approaching, making it a perfect time to plan a memorable trip. If you are looking for great value travel packages, discounted hotel vouchers, or all-inclusive tours, contact NewSun today for the best quotes!
